Our visual identity is deliberately eclectic — a fusion of **Bauhaus typography, natural sciences field journals, and B&W and infrared photography**. Each element serves a purpose:

- **Bauhaus typography** provides the rational foundation — clarity, structure, and disciplined hierarchy. It reflects the engineered rigor of our systems and keeps our compositions clean, functional, and legible.
    
- **Field journal illustration** introduces a human, observational quality. Like naturalist plates, our diagrams are studies of an ecosystem: annotated, contextual, and exploratory. This conveys curiosity and trustworthiness without the sterility of typical corporate diagrams.
    
- **Infrared photography** adds a layer of revelation. It suggests that we see beneath the obvious surface — uncovering hidden patterns, structures, and truths that aren’t visible to the naked eye. This aligns metaphorically with our mission: exposing the invisible scaffolding of reasoning and collaboration.
    

Together, these influences create a brand voice that is **timeless, precise, and curious**. It distinguishes us in a market saturated with glossy “AI slop” and derivative Apple/Google-inspired interfaces. Ours is an identity that signals both **scientific seriousness and creative exploration** — a system built for depth, not trend.


## Visual Identity: Do & Don’t Board

## ✅ Do

- **Typography (Bauhaus influence):**
    
    - Use only approved strong humanist sans or geometric sans-serifs (Inter, Helvetica Neue, Futura, Avenir) in that order of preference.
    - Emphasize clear hierarchy: grid layouts, generous spacing, strict alignment.
    - Favor all-caps headers with restrained weight. or mixed case headers with stronger weight, as suitable, but never together in the same document.
        
- **Illustration (Field Journal style):**
    - Employ hand-drawn copperplate-style linework.
    - Use subtle watercolor washes for grouping/context.
	- Annotate with small labels, numbering, or marginalia — like a scientific plate.
    - Maintain a sense of restraint: diagrams feel studied, not decorative.
        
- **Photography (Infrared influence):**
    - High-contrast B&W infrared or false-color IR with natural subject matter (flora, fauna, landscapes).
    - Highlight hidden textures (leaf veins, canopy structures, coral, termite mounds).
    - Keep tone observational, almost documentary.
    - Look for mathematical, symmetrical, or self-organising/emergent structure as metaphor.
        
- **Tone:**
    - Serious but curious.
    - Precision over polish.
    - Observational, not salesy.

---

## ❌ Don’t

- **Typography:**
    - Avoid trendy display fonts, script styles, or overuse of italics.
    - Don’t mix too many typefaces; consistency is critical.
        
- **Illustration:**
    - Avoid cartoonish vector icons or corporate clip-art.
    - Don’t use bright, flat infographic colors.
    - No glossy gradients, 3D bevels, or skeuomorphic UI.
        
- **Photography:**
    - Avoid stocky, staged human imagery (e.g., “smiling people in offices”).
    - Don’t use saturated, lifestyle-style photos — they break the scientific tone.
    - No generic tech clichés (server racks, neon circuit boards).
        
- **Tone:**
    - Don’t be flashy or trend-driven.
    - Avoid “AI slop” aesthetics (glowing brains, robot hands, circuitry, endless hexagons).

---

## Summary

Every visual element should feel like it belongs to a **field journal of modern intelligence systems**:

- Structured by Bauhaus typography.
- Illustrated like a naturalist’s plate.
- Photographed like an unseen spectrum of reality.