Do

@@ -253,7 +250,9 @@ export default function ArtDirectionPage() {
Shoot in harsh midday sun when textures pop; underexpose slightly.
-
+
+ {/* DON'T Section */}
+
Don’t

diff --git a/brand-assets/brand-style-guide-site/src/app/colors/page.tsx b/brand-assets/brand-style-guide-site/src/app/colors/page.tsx
index 403671c..8706a58 100644
--- a/brand-assets/brand-style-guide-site/src/app/colors/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/colors/page.tsx
@@ -1,4 +1,5 @@
import ScrollReveal from '@/components/ScrollReveal';
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function ColorsPage() {
const lightColorSets = [
{
@@ -298,28 +299,22 @@ export default function ColorsPage() {
Usage Guidelines
-
-
-
Do
-
- - • Use the complete color system consistently across all applications
- - • Prioritize dark mode as the default experience
- - • Maintain WCAG AA contrast ratios for accessibility
- - • Use semantic color assignments (Ocean for actions, Eucalyptus for success)
- - • Test colors across different devices and lighting conditions
-
-
-
-
Don't
-
- - • Create custom colors outside the approved palette
- - • Use light mode as the primary experience
- - • Mix warm and cool tones inappropriately
- - • Ignore accessibility requirements for contrast
- - • Use colors purely for decoration without semantic meaning
-
-
-
+
+
+ Use the complete color system consistently across all applications.
+ Prioritize dark mode as the default experience.
+ Maintain WCAG AA contrast ratios for accessibility.
+ Use semantic color assignments (Ocean for actions, Eucalyptus for success).
+ Test colors across different devices and lighting conditions.
+
+
+ Create custom colors outside the approved palette.
+ Use light mode as the primary experience.
+ Mix warm and cool tones inappropriately.
+ Ignore accessibility requirements for contrast.
+ Use colors purely for decoration without semantic meaning.
+
+
diff --git a/brand-assets/brand-style-guide-site/src/app/copywriting/page.tsx b/brand-assets/brand-style-guide-site/src/app/copywriting/page.tsx
index e26add6..72e82e2 100644
--- a/brand-assets/brand-style-guide-site/src/app/copywriting/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/copywriting/page.tsx
@@ -1,3 +1,5 @@
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
+
export default function Copywriting() {
return (
@@ -196,42 +198,21 @@ export default function Copywriting() {
- {/* Do's & Don'ts */}
-
-
-
-
- Do's
-
-
- - • Use metaphors (ecology, species, hidden structures) as subtle framing devices
- - • Highlight strengths before mentioning limitations
- - • Ask questions to spark dialogue, not just broadcast opinions
- - • Keep copy clean, plain, and respectful
-
-
-
-
-
-
- Don'ts
-
-
- - • Bash other tools or sound adversarial
- - • Use overblown marketing language ("revolutionary," "game-changing")
- - • Fall into jargon-heavy, academic prose
- - • Force metaphors — let them appear naturally
-
-
-
+ {/* Do's & Don'ts (shared component) */}
+
+
+ Use metaphors (ecology, species, hidden structures) as subtle framing devices.
+ Highlight strengths before mentioning limitations.
+ Ask questions to spark dialogue, not just broadcast opinions.
+ Keep copy clean, plain, and respectful.
+
+
+ Bash other tools or sound adversarial.
+ Use overblown marketing language ("revolutionary," "game-changing").
+ Fall into jargon-heavy, academic prose.
+ Force metaphors — let them appear naturally.
+
+
{/* Quick Checklist */}
@@ -339,4 +320,4 @@ export default function Copywriting() {
);
-}
\ No newline at end of file
+}
diff --git a/brand-assets/brand-style-guide-site/src/app/diagrams/page.tsx b/brand-assets/brand-style-guide-site/src/app/diagrams/page.tsx
index 1cb349d..954c43c 100644
--- a/brand-assets/brand-style-guide-site/src/app/diagrams/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/diagrams/page.tsx
@@ -1,3 +1,5 @@
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
+
export default function Diagrams() {
return (
@@ -75,26 +77,19 @@ export default function Diagrams() {
Field journal illustration is one of our three core visual identity pillars, introducing a human, observational quality. Like naturalist plates, our diagrams are studies of an ecosystem: annotated, contextual, and exploratory. This conveys curiosity and trustworthiness without the sterility of typical corporate diagrams.
-
-
-
Illustration Do's
-
- - • Employ hand-drawn copperplate-style linework
- - • Use subtle watercolor washes for grouping/context
- - • Annotate with small labels, numbering, or marginalia — like a scientific plate
- - • Maintain restraint: diagrams feel studied, not decorative
-
-
-
-
-
Illustration Don'ts
-
- - • Avoid cartoonish vector icons or corporate clip-art
- - • Don't use bright, flat infographic colors
- - • No glossy gradients, 3D bevels, or skeuomorphic UI
-
-
-
+
+
+ Employ hand-drawn copperplate-style linework.
+ Use subtle watercolor washes for grouping/context.
+ Annotate with small labels, numbering, or marginalia — like a scientific plate.
+ Maintain restraint: diagrams feel studied, not decorative.
+
+
+ Avoid cartoonish vector icons or corporate clip-art.
+ Don't use bright, flat infographic colors.
+ No glossy gradients, 3D bevels, or skeuomorphic UI.
+
+
@@ -319,42 +314,21 @@ export default function Diagrams() {
- {/* Do's & Don'ts */}
-
-
-
-
- Do's
-
-
- - • Use watercolor textures to suggest context and environment
- - • Keep line work clean and precise, avoiding cartoonish exaggeration
- - • Maintain a sense of restraint — diagrams should feel like study plates, not marketing infographics
- - • Include annotations and marginalia like field guide plates
-
-
-
-
-
-
- Don'ts
-
-
- - • Use flat, bright corporate vector icons
- - • Overuse color — keep it subdued
- - • Sacrifice clarity for style. The diagrams must be both beautiful and functional
- - • Create glossy, marketing-style infographics
-
-
-
+ {/* Do's & Don'ts (shared component) */}
+
+
+ Use watercolor textures to suggest context and environment.
+ Keep line work clean and precise; avoid cartoonish exaggeration.
+ Maintain restraint—diagrams should feel like study plates, not marketing infographics.
+ Include annotations and marginalia like field guide plates.
+
+
+ Use flat, bright corporate vector icons.
+ Overuse color—keep it subdued.
+ Sacrifice clarity for style; diagrams must be beautiful and functional.
+ Create glossy, marketing-style infographics.
+
+
{/* Tone & Message */}
@@ -459,4 +433,4 @@ export default function Diagrams() {
);
-}
\ No newline at end of file
+}
diff --git a/brand-assets/brand-style-guide-site/src/app/iconography/page.tsx b/brand-assets/brand-style-guide-site/src/app/iconography/page.tsx
index 5958cf1..9fd5af8 100644
--- a/brand-assets/brand-style-guide-site/src/app/iconography/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/iconography/page.tsx
@@ -1,5 +1,6 @@
import { div } from "three/tsl"
import ScrollReveal from '@/components/ScrollReveal';
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function IconographyPage() {
return (
@@ -303,80 +304,53 @@ export default function IconographyPage() {
Usage Guidelines
-
- {/* DO Section */}
-
-
- ✓
- DO
-
-
-
-
-
Use Theme Variants
-
Always provide both black and white variants for proper contrast in light and dark themes.
-
-

-

-
Black & White variants
-
+
+
+
+ Always provide both black and white variants for proper contrast in light and dark themes.
+
+

+

+
Black & White variants
-
-
-
Standard Sizes
-
Use consistent sizing: 16px, 20px, 24px, or 32px for different interface contexts.
-
+
+
+ Use consistent sizing: 16px, 20px, 24px, or 32px for different interface contexts.
+
-
-
-
Semantic Meaning
-
Choose icons that clearly represent their function and maintain consistency across similar actions.
+
+
+ Choose icons that clearly represent their function and maintain consistency across similar actions.
+
+
+
+
+ Avoid mixing Coolicons with other icon libraries as this breaks visual consistency.
+
+

+
+
+
?
+
Mixed styles
-
-
-
- {/* DON'T Section */}
-
-
- ✗
- DON'T
-
-
-
-
-
Mix Icon Styles
-
Avoid mixing Coolicons with other icon libraries as this breaks visual consistency.
-
-

-
+
-
?
-
Mixed styles
-
+
+
+ Don't use random sizes that break the visual hierarchy and spacing system.
+
+

+

+

+
Inconsistent sizes
-
-
-
Arbitrary Sizing
-
Don't use random sizes that break the visual hierarchy and spacing system.
-
-

-

-

-
Inconsistent sizes
-
-
-
-
-
Modify or Recolor
-
Never alter icon shapes, add effects, or change colors beyond the standard black/white variants.
-
-
-
-
+
+
+ Never alter icon shapes, add effects, or change colors beyond the standard black/white variants.
+
+
+
diff --git a/brand-assets/brand-style-guide-site/src/app/logo/page.tsx b/brand-assets/brand-style-guide-site/src/app/logo/page.tsx
index bbeca67..fe3de8f 100644
--- a/brand-assets/brand-style-guide-site/src/app/logo/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/logo/page.tsx
@@ -1,6 +1,7 @@
import ThreeLogo from '@/components/ThreeLogo';
import ScrollReveal from '@/components/ScrollReveal';
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function LogoPage() {
return (
@@ -185,61 +186,35 @@ export default function LogoPage() {
- {/* Do's and Don'ts */}
+ {/* DO and DO NOTs */}
Usage Do's and Don'ts
-
- {/* DO Section */}
-
-
- ✓
- DO
-
-
-
-
-
Maintain Proportions
-
Always scale the logo uniformly to preserve the Möbius ring's geometric integrity.
-
+
+
+
+ Always scale the logo uniformly to preserve the Möbius ring's geometric integrity.
+
+
+ Stick to the defined material system for 3D versions and brand colors for 2D applications.
+
+
+ Always maintain adequate clear space around the logo for optimal visual impact.
+
+
-
-
Use Approved Colors
-
Stick to the defined material system for 3D versions and brand colors for 2D applications.
-
-
-
-
Provide Clear Space
-
Always maintain adequate clear space around the logo for optimal visual impact.
-
-
-
-
- {/* DON'T Section */}
-
-
- ✗
- DON'T
-
-
-
-
-
Distort or Stretch
-
Never alter the proportions of the Möbius ring or wordmark independently.
-
-
-
-
Add Effects
-
Do not add drop shadows, outlines, or other visual effects to the logo.
-
-
-
-
Use on Poor Contrast
-
Avoid placing the logo on backgrounds that compromise legibility.
-
-
-
-
+
+
+ Never alter the proportions of the Möbius ring or wordmark independently.
+
+
+ Do not add drop shadows, outlines, or other visual effects to the logo.
+
+
+ Avoid placing the logo on backgrounds that compromise legibility.
+
+
+
{/* Download Section */}
diff --git a/brand-assets/brand-style-guide-site/src/app/motion/page.tsx b/brand-assets/brand-style-guide-site/src/app/motion/page.tsx
index 1e8e500..89fc314 100644
--- a/brand-assets/brand-style-guide-site/src/app/motion/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/motion/page.tsx
@@ -1,4 +1,5 @@
import ScrollReveal from '@/components/ScrollReveal';
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function Motion() {
return (
@@ -159,28 +160,24 @@ export default function Motion() {
Motion Principles
-
-
-
Design Guidelines
-
- - • Purposeful motion that guides user attention
- - • Consistent 200-300ms timing for interface elements
- - • Ease-out curves for natural, organic feeling
- - • Subtle transforms that enhance without distracting
- - • Performance-optimized with GPU acceleration
-
-
-
-
Accessibility Considerations
-
- - • Respects prefers-reduced-motion settings
- - • No flashing or rapid animations
- - • Focus indicators remain clearly visible
- - • Essential information never animation-dependent
- - • Smooth transitions preserve context and orientation
-
-
-
+
+
+ Use purposeful motion that guides user attention.
+ Use consistent 200–300ms timing for interface elements.
+ Use ease-out curves for a natural, organic feel.
+ Use subtle transforms that enhance without distracting.
+ Optimize performance with GPU-accelerated properties.
+ Respect prefers-reduced-motion settings.
+ Keep focus indicators clearly visible.
+ Use smooth transitions to preserve context and orientation.
+
+
+ Use flashing or rapid animations.
+ Make essential information animation‑dependent.
+ Introduce large, attention‑grabbing transforms that distract from tasks.
+ Mix inconsistent timings for similar interactions.
+
+
@@ -188,4 +185,4 @@ export default function Motion() {
);
-}
\ No newline at end of file
+}
diff --git a/brand-assets/brand-style-guide-site/src/app/typography/page.tsx b/brand-assets/brand-style-guide-site/src/app/typography/page.tsx
index b197dd3..1e3a6d2 100644
--- a/brand-assets/brand-style-guide-site/src/app/typography/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/typography/page.tsx
@@ -1,4 +1,5 @@
import ScrollReveal from '@/components/ScrollReveal';
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function TypographyPage() {
return (
@@ -31,26 +32,19 @@ export default function TypographyPage() {
Our typography is rooted in
Bauhaus principles — providing rational foundation through clarity, structure, and disciplined hierarchy. This reflects the engineered rigor of our systems while keeping compositions clean, functional, and legible.
-
-
-
Typography Do's
-
- - • Use approved humanist sans or geometric sans-serifs (Inter, Helvetica Neue, Futura, Avenir)
- - • Emphasize clear hierarchy with grid layouts and generous spacing
- - • Favor all-caps headers with restrained weight OR mixed case with stronger weight
- - • Never mix both approaches in the same document
-
-
-
-
-
Typography Don'ts
-
- - • Avoid trendy display fonts, script styles, or overuse of italics
- - • Don't mix too many typefaces — consistency is critical
- - • Never combine all-caps headers with mixed case headers in one document
-
-
-
+
+
+ Use approved humanist sans or geometric sans-serifs (Inter, Helvetica Neue, Futura, Avenir).
+ Emphasize clear hierarchy with grid layouts and generous spacing.
+ Favor all-caps headers with restrained weight OR mixed case with stronger weight.
+ Never mix both approaches in the same document.
+
+
+ Avoid trendy display fonts, script styles, or overuse of italics.
+ Don't mix too many typefaces — consistency is critical.
+ Never combine all-caps headers with mixed case headers in one document.
+
+
@@ -120,126 +114,80 @@ export default function TypographyPage() {
{/* Typography Examples - DO vs DON'T */}
-
- {/* DO Section */}
-
-
- ✓
- DO
-
-
-
This column represents the correct typographic approach to font selection, weight, scaling, coloration.
-
-
- {/* Headings Example */}
-
-
Headings
-
-
Masthead
- Heading 1
- Heading 2
- Heading 3
- Heading 4
- Heading 5
- Heading 6
- Heading 7
-
-
-
- {/* Weight Adjustments */}
-
-
Adjust Weight for Contrast
-
-
Thin (100)
-
Extra Light (200)
-
Light (300)
-
Normal (400)
-
Medium (500)
-
Semi Bold (600)
-
Bold (700)
-
-
-
- {/* Paragraph Examples */}
-
-
Weight for emphasis
-
- This body text has been set for particular emphasis of a single paragraph.
-
-
- This is normal paragraph text used throughout the CHORUS design system. It is designed for readability and accessibility.
-
-
- This is smaller body text for secondary information.
-
-
-
- {/* Links */}
-
-
Links
-
- Links are styled to be clear and accessible:
-
-
-
-
-
- {/* DON'T Section */}
-
-
- ✗
- DON'T
-
-
-
This column represents incorrect approaches to avoid.
-
-
- {/* Wrong Headings Example */}
-
-
Adjust Weights or Sizes
-
-
Masthead
- Heading 1
- Heading 2
- Heading 3
- Heading 4
- Heading 5
- Heading 6
-
-
-
- {/* Wrong Color Usage */}
-
-
Color for emphasis
-
- Body text should not be colored to emphasise a paragraph.
-
-
- This is normal paragraph text used throughout the CHORUS design system.
-
-
- This is smaller body text for secondary information.
-
-
-
- {/* Wrong Spacing */}
-
-
Overset Leading
-
- This text has been set with excessive leading for the paragraph and its associated heading.
-
-
- Paragraphs should have sufficient space to let them 'breathe', while maintaining logical connection.
-
-
- This smaller body text for secondary information appears orphaned.
-
-
-
-
+
+
+
+ This column represents the correct typographic approach to font selection, weight, scaling, coloration.
+
+
+
+
Masthead
+ Heading 1
+ Heading 2
+ Heading 3
+ Heading 4
+ Heading 5
+ Heading 6
+ Heading 7
+
+
+
+
+
Thin (100)
+
Extra Light (200)
+
Light (300)
+
Normal (400)
+
Medium (500)
+
Semi Bold (600)
+
Bold (700)
+
+
+
+
+ This body text has been set for particular emphasis of a single paragraph.
+
+
+ This is normal paragraph text used throughout the CHORUS design system. It is designed for readability and accessibility.
+
+
+ This is smaller body text for secondary information.
+
+
+
+ Links are styled to be clear and accessible:
+
+
+
+
+
+ This column represents incorrect approaches to avoid.
+
+
+
+
Masthead
+ Heading 1
+ Heading 2
+ Heading 3
+ Heading 4
+ Heading 5
+ Heading 6
+
+
+
+ Body text should not be colored to emphasise a paragraph.
+ This is normal paragraph text used throughout the CHORUS design system.
+ This is smaller body text for secondary information.
+
+
+ This text has been set with excessive leading for the paragraph and its associated heading.
+ Paragraphs should have sufficient space to let them 'breathe', while maintaining logical connection.
+ This smaller body text for secondary information appears orphaned.
+
+
+
diff --git a/brand-assets/brand-style-guide-site/src/app/usage/page.tsx b/brand-assets/brand-style-guide-site/src/app/usage/page.tsx
index fe0d783..b0ea862 100644
--- a/brand-assets/brand-style-guide-site/src/app/usage/page.tsx
+++ b/brand-assets/brand-style-guide-site/src/app/usage/page.tsx
@@ -1,3 +1,5 @@
+import ScrollReveal from "@/components/ScrollReveal";
+import { DoDontGrid, DoSection, DontSection, DoItemCard, DontItemCard } from "@/components/DoDont";
export default function UsagePage() {
return (
@@ -65,31 +67,30 @@ export default function UsagePage() {
+ {/* DO and DO NOTs */}
+
+
Brand Application Principles
-
-
-
Do
-
- - • Maintain generous white space around all brand elements
- - • Use the complete color palette system consistently
- - • Follow typography hierarchy and proportional scaling
- - • Ensure accessibility compliance in all applications
- - • Keep designs clean and uncluttered
-
-
-
-
Don't
-
- - • Modify or distort logo proportions or colors
- - • Use colors outside the approved palette
- - • Overcrowd designs with unnecessary elements
- - • Mix inconsistent typography styles
- - • Ignore accessibility requirements
-
-
-
+
+
+ Maintain generous white space around all brand elements.
+ Use the complete color palette system consistently.
+ Follow typography hierarchy and proportional scaling.
+ Ensure accessibility compliance in all applications.
+ Keep designs clean and uncluttered.
+
+
+ Modify or distort logo proportions or colors.
+ Use colors outside the approved palette.
+ Overcrowd designs with unnecessary elements.
+ Mix inconsistent typography styles.
+ Ignore accessibility requirements.
+
+
+
+