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This commit adds the complete CHORUS Services brand system and documentation:

BRAND ASSETS:
- Complete CHORUS brand guide with visual identity standards
- Comprehensive typography system with Exo font family
- Color system documentation (Carbon Black, Walnut Brown, Brushed Aluminum)
- Brand usage guidelines and logo specifications
- Website mockup concepts and design assets
- Texture assets for brand consistency

WEBSITE SUBMODULE UPDATE:
- Update to latest commit (7774d7e) with full brand system implementation
- Includes typography system, design tokens, and component updates
- Production-ready brand application across all website components

DOCUMENTATION:
- Website Architecture Strategy: Next.js 13+ with Ant Design 5+ technical specs
- UX Design Strategy: User experience and interface design principles
- Website Functionality Audit: Feature requirements and technical specifications
- Network Validation Report: Infrastructure and deployment validation

ASSETS STRUCTURE:
- /brand-assets/fonts/ - Complete Exo font family with licensing
- /brand-assets/colors/ - Color system documentation
- /brand-assets/typography/ - Typography hierarchy specifications
- /brand-assets/guidelines/ - Brand usage and implementation guidelines
- /brand-assets/mockups/ - Website design concepts and layouts
- /brand-assets/textures/ - Visual texture assets for brand consistency

This establishes the complete foundation for CHORUS Services brand identity
and provides comprehensive documentation for consistent implementation
across all marketing and product materials.

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude <noreply@anthropic.com>
This commit is contained in:
tony
2025-08-02 22:13:32 +10:00
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# CHORUS Services Logo Design Concept
## Design Philosophy
The CHORUS logo embodies distributed AI orchestration through visual metaphors of:
- **Musical Harmony**: References to orchestral coordination and symphony
- **Distributed Networks**: Interconnected nodes representing AI agent coordination
- **Technological Precision**: Clean, modern aesthetic reflecting enterprise software
- **Scalable Modularity**: System that combines elegantly with component logos
## Primary Logo Concept: "The Orchestration Mark"
### Visual Description
The CHORUS logo consists of three core elements:
#### 1. The Orchestration Symbol (Icon Mark)
- **Shape**: A stylized conductor's baton formed by interconnected nodes
- **Metaphor**: Represents the orchestration of distributed AI agents
- **Structure**:
- Central hub (conductor's handle) with 5 radiating connections
- Each connection represents a core component (WHOOSH, BZZZ, SLURP, COOEE, Monitoring)
- Nodes are connected by elegant, curved lines suggesting harmony and flow
- Overall shape creates an abstract musical note when viewed as a whole
#### 2. The Wordmark (Typography)
- **Typeface**: Custom-modified SF Pro Display (Apple-inspired)
- **Style**:
- **CHORUS**: Bold, slightly condensed, letter-spacing optimized for readability
- **Services**: Medium weight, smaller size, positioned below or to the right
- **Modifications**:
- Slightly rounded corners on letterforms for approachability
- Custom "O" in CHORUS designed to echo the orchestration symbol
- Subtle geometric adjustments for perfect optical alignment
#### 3. The Complete Logo System
- **Horizontal Layout**: Icon + Wordmark side-by-side (primary)
- **Stacked Layout**: Icon above wordmark (vertical applications)
- **Icon-Only**: Orchestration symbol standalone (favicon, social media)
- **Wordmark-Only**: Text without icon (tight space applications)
## Color Specifications
### Primary Version (Dark Backgrounds)
- **Icon**: Natural Paper (#F5F5DC) with Orchestration Blue (#007AFF) accent on central hub
- **CHORUS Text**: Natural Paper (#F5F5DC)
- **Services Text**: Brushed Aluminum (#C0C0C0)
- **Background**: Carbon Black (#000000) or transparent
### Reversed Version (Light Backgrounds)
- **Icon**: Carbon Black (#000000) with Orchestration Blue (#007AFF) accent
- **CHORUS Text**: Carbon Black (#000000)
- **Services Text**: Walnut Brown (#8B4513)
- **Background**: Natural Paper (#F5F5DC) or White (#FFFFFF)
### Monochrome Versions
- **Black**: All elements in Carbon Black (#000000)
- **White**: All elements in Natural Paper (#F5F5DC)
- **Single Color**: All elements in Orchestration Blue (#007AFF)
## Modular Component System
### Component Integration Framework
Each component logo follows the pattern: **Component Icon + CHORUS Brand Mark**
#### WHOOSH + CHORUS
- **Component Icon**: Stylized orchestration podium/dashboard
- **Arrangement**: WHOOSH icon connects to CHORUS orchestration symbol
- **Usage**: "WHOOSH powered by CHORUS" applications
#### BZZZ + CHORUS
- **Component Icon**: Hexagonal mesh network pattern (honeycomb reference)
- **Arrangement**: BZZZ mesh integrates with CHORUS node connections
- **Usage**: P2P networking and coordination materials
#### SLURP + CHORUS
- **Component Icon**: Layered context hierarchy (stacked information layers)
- **Arrangement**: SLURP layers flow into CHORUS orchestration hub
- **Usage**: Context management and curation applications
#### COOEE + CHORUS
- **Component Icon**: Feedback loop with learning arrows
- **Arrangement**: COOEE loop surrounds one node of CHORUS symbol
- **Usage**: Learning and feedback system materials
#### Monitoring + CHORUS
- **Component Icon**: Dashboard with metric visualization
- **Arrangement**: Monitoring graphs emanate from CHORUS central hub
- **Usage**: Analytics and monitoring dashboards
## Technical Specifications
### Logo Dimensions
- **Minimum Size**: 24px height (digital), 0.5" height (print)
- **Optimal Sizes**: 48px, 96px, 192px, 512px (digital icons)
- **Aspect Ratio**: 3:2 (horizontal), 1:1 (icon only), 2:3 (stacked)
### Clear Space
- **Rule**: Minimum clear space equals the height of the "C" in CHORUS
- **Application**: Applies to all sides of the logo in any configuration
- **Exception**: When used in dedicated logo areas (website headers, business cards)
### Typography Specifications
- **CHORUS**:
- Font: SF Pro Display Bold (custom-modified)
- Size Relationship: 100% (base size)
- Letter Spacing: -0.02em (tighter for bold weight)
- Line Height: 1.0 (tight for display use)
- **Services**:
- Font: SF Pro Display Medium
- Size Relationship: 40% of CHORUS height
- Letter Spacing: 0.01em (slightly looser for medium weight)
- Position: Baseline aligned with bottom of CHORUS, or centered vertically
### Color Values
```css
/* Primary Brand Colors */
--logo-primary-text: #F5F5DC; /* Natural Paper */
--logo-secondary-text: #C0C0C0; /* Brushed Aluminum */
--logo-accent: #007AFF; /* Orchestration Blue */
--logo-background-dark: #000000; /* Carbon Black */
/* Reversed Colors */
--logo-primary-text-rev: #000000; /* Carbon Black */
--logo-secondary-text-rev: #8B4513; /* Walnut Brown */
--logo-background-light: #F5F5DC; /* Natural Paper */
```
## Usage Guidelines
### Approved Applications
- Website headers and navigation
- Business cards and letterhead
- Digital presentations and documents
- Social media profiles and posts
- Marketing materials and advertisements
- Product packaging and merchandise
- Trade show displays and signage
### Logo Don'ts
- Never stretch or distort the logo proportions
- Don't use colors outside the approved palette
- Never place on backgrounds that fail contrast requirements
- Don't add effects (shadows, outlines, gradients) to the logo
- Never alter the spacing between elements
- Don't use low-resolution versions for print applications
### Background Requirements
- **Dark Backgrounds**: Use primary version with light elements
- **Light Backgrounds**: Use reversed version with dark elements
- **Complex Backgrounds**: Place logo on solid color field within clear space
- **Photographs**: Use high-contrast version with background overlay if needed
## Logo Variations by Context
### Digital Applications
- **Website Header**: Horizontal layout, medium size (48-64px height)
- **Favicon**: Icon-only version, 32x32px minimum
- **Social Media Profile**: Icon-only version, square format
- **App Icons**: Icon-only with rounded corners, various iOS/Android sizes
### Print Applications
- **Business Cards**: Horizontal layout, 0.75" height maximum
- **Letterhead**: Horizontal layout, top-left or center placement
- **Brochures**: Various sizes, ensure minimum 0.5" height
- **Large Format**: Stacked version works well for banners and signage
### Component-Specific Applications
- **Technical Documentation**: Component + CHORUS combined marks
- **API Documentation**: Simplified monochrome versions
- **Dashboard UI**: Icon-only versions as navigation elements
- **Marketing Materials**: Full brand system with component integration
## Accessibility Considerations
### Contrast Standards
- All logo versions meet WCAG 2.1 AA contrast requirements
- Minimum 4.5:1 contrast ratio for text elements
- 3:1 contrast ratio for non-text elements (icon shapes)
### Alternative Formats
- High-contrast versions for accessibility compliance
- Text-only versions for screen readers (alt text: "CHORUS Services")
- Simplified versions for low-resolution displays
- Monochrome versions for single-color printing
## File Format Specifications
### Vector Formats (Preferred)
- **SVG**: Web use, scalable, smallest file size
- **AI/EPS**: Adobe Illustrator native, print production
- **PDF**: Print-ready, font embedded
### Raster Formats (Specific Use)
- **PNG**: Transparent backgrounds, web use
- **JPG**: Photography integration, solid backgrounds only
- **WebP**: Modern web format, smaller file sizes
### Recommended Export Settings
- **Web**: SVG (optimized), PNG at 2x resolution (Retina)
- **Print**: Vector formats preferred, 300 DPI minimum for rasters
- **Social Media**: PNG at platform-specific dimensions
- **App Icons**: PNG at required iOS/Android specifications
This logo concept provides CHORUS Services with a sophisticated, scalable visual identity that reflects the platform's technical capabilities while maintaining the premium, approachable aesthetic required for enterprise clients.

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# CHORUS Services Component Logo System
## Modular Design Philosophy
The CHORUS component logo system creates visual harmony between the main brand and individual service components. Each component maintains its unique identity while clearly connecting to the CHORUS orchestration platform through:
- **Consistent Visual Language**: Shared design elements and proportions
- **Hierarchical Relationship**: Clear parent-child brand architecture
- **Flexible Integration**: Components work independently or combined with CHORUS
- **Scalable Implementation**: Logos work at various sizes and contexts
## Component Brand Architecture
### Primary Integration Pattern
**Format**: [Component Icon] + [Component Name] + "powered by CHORUS"
- **Visual Connection**: Component icons connect to CHORUS orchestration symbol
- **Hierarchy**: Component name primary, CHORUS attribution secondary
- **Usage**: Marketing materials, component-specific applications
### Secondary Integration Pattern
**Format**: [Component Icon] + [CHORUS Icon] + [Combined Wordmark]
- **Visual Connection**: Icons placed side-by-side with connecting element
- **Hierarchy**: Equal visual weight, combined functionality message
- **Usage**: Technical documentation, integrated dashboards
## Individual Component Logos
### WHOOSH - Orchestration Engine
#### Visual Concept: "The Command Center"
- **Icon Design**: Stylized orchestration podium with flowing conductor lines
- **Metaphor**: Musical conductor's podium representing workflow orchestration
- **Visual Elements**:
- Geometric podium base (stability, foundation)
- Flowing curves emanating upward (orchestration, direction)
- Node connection points (distributed coordination)
- Subtle gradient suggesting depth and dimension
#### Color Specifications
- **Primary**: Orchestration Blue (#007AFF) with Natural Paper (#F5F5DC) accents
- **Secondary**: Brushed Aluminum (#C0C0C0) for technical elements
- **Monochrome**: Single color applications in brand palette
#### Typography Integration
- **WHOOSH**: SF Pro Display Bold, same treatment as CHORUS
- **Orchestration Engine**: SF Pro Text Medium, 40% size of WHOOSH
- **Brand Connection**: "powered by CHORUS" in SF Pro Text Regular, 30% size
### BZZZ - P2P Agent Coordination
#### Visual Concept: "The Network Mesh"
- **Icon Design**: Hexagonal mesh network pattern inspired by honeycomb structure
- **Metaphor**: Bee hive organization representing peer-to-peer coordination
- **Visual Elements**:
- Interconnected hexagonal cells (network nodes)
- Dynamic connection lines (peer communication)
- Central hub with radiating connections (distributed coordination)
- Slight organic curvature (natural intelligence, swarm behavior)
#### Color Specifications
- **Primary**: Harmony Green (#30D158) representing growth and coordination
- **Secondary**: Carbon Black (#000000) for connection lines
- **Accent**: Orchestration Blue (#007AFF) for central hub highlighting
#### Typography Integration
- **BZZZ**: SF Pro Display Heavy with slight letter-spacing increase for buzz effect
- **P2P Agent Coordination**: SF Pro Text Medium, descriptive subtitle
- **Visual Treatment**: Subtle vibration effect on hover (digital applications)
### SLURP - Context Curator Service
#### Visual Concept: "The Information Layers"
- **Icon Design**: Stacked information layers with intelligent filtering
- **Metaphor**: Geological strata representing hierarchical context storage
- **Visual Elements**:
- Multiple horizontal layers with varying opacity
- Curved flow lines showing context curation
- Magnifying glass element suggesting intelligent search
- Gradient transitions between layers (context relevance)
#### Color Specifications
- **Primary**: Walnut Brown gradient (#8B4513 to #A0522D) for warmth and intelligence
- **Secondary**: Natural Paper (#F5F5DC) for information layers
- **Accent**: Orchestration Blue (#007AFF) for search and discovery elements
#### Typography Integration
- **SLURP**: SF Pro Display Semibold with subtle condensed treatment
- **Context Curator Service**: SF Pro Text Regular, professional positioning
- **Visual Effect**: Subtle layer animation revealing depth (digital applications)
### COOEE - Feedback & Learning System
#### Visual Concept: "The Learning Loop"
- **Icon Design**: Circular feedback loop with learning arrows and adaptation nodes
- **Metaphor**: Australian "cooee" call representing communication and response
- **Visual Elements**:
- Circular arrow path suggesting continuous learning
- Node points representing feedback collection
- Gradient progression showing improvement over time
- Sound wave elements referencing the "cooee" call
#### Color Specifications
- **Primary**: Resonance Amber (#FF9F0A) representing energy and learning
- **Secondary**: Harmony Green (#30D158) for positive feedback loops
- **Accent**: Carbon Black (#000000) for contrast and professional grounding
#### Typography Integration
- **COOEE**: SF Pro Display Bold with slight wave distortion (friendly, approachable)
- **Feedback & Learning System**: SF Pro Text Medium, descriptive and professional
- **Audio Reference**: Subtle sound wave graphic element in extended logo
### Monitoring & Analytics
#### Visual Concept: "The Insight Dashboard"
- **Icon Design**: Modern dashboard with real-time metrics visualization
- **Metaphor**: Mission control dashboard representing oversight and intelligence
- **Visual Elements**:
- Grid-based layout suggesting organized data
- Rising chart lines indicating performance metrics
- Circular progress indicators for health monitoring
- Subtle glow effects suggesting live data streams
#### Color Specifications
- **Primary**: Brushed Aluminum (#C0C0C0) for precision and technology
- **Secondary**: Orchestration Blue (#007AFF) for data visualization elements
- **Accent**: Multiple system colors for different metric types
#### Typography Integration
- **Monitoring**: SF Pro Display Medium, technical and precise
- **Analytics**: SF Pro Text Regular, secondary positioning
- **Data Emphasis**: Monospace font (SF Mono) for numeric displays
## Integration Guidelines
### Combined Logo Layouts
#### Horizontal Integration
```
[Component Icon] COMPONENT NAME → [CHORUS Icon] CHORUS
powered by
```
- **Use Case**: Marketing materials, business cards, letterhead
- **Spacing**: Component and CHORUS sections separated by 2x the x-height
- **Hierarchy**: Component name 100%, CHORUS name 70%, "powered by" 40%
#### Vertical Integration
```
[Component Icon]
COMPONENT NAME
↓
[CHORUS Icon]
CHORUS Services
```
- **Use Case**: Vertical layouts, mobile applications, square formats
- **Spacing**: Consistent vertical rhythm based on typography line-height
- **Connection**: Subtle arrow or connection line between icons
#### Compact Integration
```
[Component Icon][CHORUS Icon] COMPONENT × CHORUS
```
- **Use Case**: Favicons, app icons, tight space applications
- **Treatment**: Icons side-by-side with minimal separation
- **Typography**: Single line with multiplication symbol (×) or plus (+)
### Color Coordination Rules
#### Complementary Pairing
- **WHOOSH + CHORUS**: Blue orchestration with natural paper
- **BZZZ + CHORUS**: Green coordination with blue orchestration
- **SLURP + CHORUS**: Walnut brown intelligence with blue precision
- **COOEE + CHORUS**: Amber learning with blue stability
#### Monochrome Applications
- All components can be rendered in single color from brand palette
- Maintain contrast relationships between icon and text elements
- Use opacity variations to create hierarchy in single-color applications
## Usage Applications
### Digital Applications
- **Website Headers**: Horizontal integration with component focus
- **App Icons**: Compact integration or component-only versions
- **Dashboard UI**: Icon-only versions for navigation and identification
- **API Documentation**: Component + CHORUS technical integration
### Print Applications
- **Component Brochures**: Vertical integration with detailed explanations
- **Technical Specifications**: Monochrome versions with clear hierarchy
- **Business Materials**: Horizontal integration maintaining brand connection
- **Trade Show Materials**: Large format applications with full integration
### Marketing Applications
- **Social Media**: Component-focused posts with CHORUS attribution
- **Advertisements**: Component benefits highlighted with platform connection
- **Case Studies**: Component success stories within CHORUS ecosystem
- **Email Signatures**: Compact integration for professional communication
## Technical Implementation
### SVG Structure Template
```svg
<svg viewBox="0 0 240 60" xmlns="http://www.w3.org/2000/svg">
<!-- Component Icon -->
<g id="component-icon" transform="translate(0,0)">
<!-- Component-specific icon paths -->
</g>
<!-- Connection Element -->
<g id="connection" transform="translate(80,0)">
<!-- Connecting line or arrow -->
</g>
<!-- CHORUS Icon -->
<g id="chorus-icon" transform="translate(160,0)">
<!-- CHORUS orchestration symbol -->
</g>
<!-- Typography -->
<text id="component-name" x="0" y="45" class="component-text">COMPONENT</text>
<text id="chorus-name" x="160" y="45" class="chorus-text">CHORUS</text>
</svg>
```
### CSS Integration Classes
```css
.component-logo {
display: inline-flex;
align-items: center;
gap: var(--logo-spacing, 16px);
}
.component-icon {
width: var(--icon-size, 32px);
height: var(--icon-size, 32px);
fill: var(--component-color);
}
.chorus-icon {
width: calc(var(--icon-size, 32px) * 0.8);
height: calc(var(--icon-size, 32px) * 0.8);
fill: var(--chorus-color, #007AFF);
}
.component-text {
font-family: var(--font-display);
font-weight: 700;
font-size: var(--text-size, 18px);
color: var(--text-color);
}
```
## Brand Protection Guidelines
### Approved Combinations
- Any CHORUS component may be combined with the main CHORUS brand
- Component logos may appear independently in component-specific contexts
- Combined logos must maintain proper spacing and hierarchy relationships
### Prohibited Combinations
- Components cannot be combined with competitor brands
- Third-party logos cannot be integrated into the CHORUS component system
- Component icons cannot be modified or recolored outside brand palette
- Typography treatments must remain consistent with brand specifications
This component logo system provides CHORUS Services with a cohesive, flexible brand architecture that supports individual component marketing while reinforcing the unified platform message.

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# CHORUS Services Logo Variations & Specifications
## Overview
This document provides comprehensive specifications for all CHORUS Services logo variations, ensuring consistent brand presentation across every possible application context. Each variation is optimized for specific use cases while maintaining brand integrity and recognition.
## Primary Logo Variations
### 1. Horizontal Layout (Primary)
#### Full Color Version
- **Usage**: Primary logo for most applications
- **Background**: Carbon Black (#000000) or dark backgrounds
- **Icon Color**: Natural Paper (#F5F5DC) with Orchestration Blue (#007AFF) accent
- **Text Color**: Natural Paper (#F5F5DC) primary, Brushed Aluminum (#C0C0C0) secondary
- **Minimum Size**: 120px width (digital), 1.5" width (print)
- **File Formats**: SVG (preferred), PNG (2x retina), PDF (print)
#### Reversed Version
- **Usage**: Light backgrounds, print applications, high-contrast needs
- **Background**: Natural Paper (#F5F5DC), White (#FFFFFF), or light backgrounds
- **Icon Color**: Carbon Black (#000000) with Orchestration Blue (#007AFF) accent
- **Text Color**: Carbon Black (#000000) primary, Walnut Brown (#8B4513) secondary
- **Applications**: Business cards, letterhead, light-theme websites
### 2. Stacked Layout (Vertical)
#### Full Color Stacked
- **Usage**: Square formats, mobile applications, social media
- **Proportions**: Icon above text, centered alignment
- **Sizing**: Icon 60% of total height, text 40% of total height
- **Minimum Size**: 80px width (digital), 1" width (print)
- **Aspect Ratio**: Approximately 1:1.2 (width:height)
#### Reversed Stacked
- **Usage**: Light backgrounds in vertical format
- **Color Treatment**: Same as reversed horizontal
- **Applications**: Light-theme mobile apps, print materials with vertical layout
### 3. Icon-Only Variations
#### Primary Icon
- **Usage**: Favicons, app icons, navigation elements, profile images
- **Design**: Orchestration symbol only, no text
- **Size Range**: 16px to 512px (digital), 0.25" to 4" (print)
- **Aspect Ratio**: 1:1 (perfect square)
- **Background Treatment**: Transparent or solid brand colors
#### App Icon Treatment
- **iOS Specifications**: Rounded corners with 20% corner radius
- **Android Specifications**: Rounded corners with 15% corner radius
- **Background**: Solid Carbon Black (#000000) with centered icon
- **Icon Color**: Natural Paper (#F5F5DC) with Orchestration Blue accent
- **Required Sizes**: 16, 32, 48, 64, 128, 256, 512px
#### Favicon Specifications
- **Size**: 16x16px, 32x32px, 48x48px
- **Format**: ICO file with multiple resolutions
- **Design**: Simplified orchestration symbol
- **Color**: High contrast version optimized for small display
- **Background**: Transparent
## Monochrome Variations
### 1. Black Version
- **Color**: All elements in Carbon Black (#000000)
- **Usage**: Single-color printing, embossing, engraving
- **Background**: White or Natural Paper only
- **Applications**: Letterhead, business cards, cost-effective printing
### 2. White Version
- **Color**: All elements in Natural Paper (#F5F5DC) or White (#FFFFFF)
- **Usage**: Dark backgrounds, reversed applications
- **Applications**: Dark websites, presentations, merchandise
### 3. Single Brand Color
- **Orchestration Blue**: All elements in #007AFF
- **Usage**: Branded merchandise, promotional materials
- **Background**: White, Natural Paper, or transparent
- **Applications**: T-shirts, promotional items, digital watermarks
## Specialized Context Variations
### 1. Watermark Version
- **Opacity**: 15-25% transparency
- **Usage**: Document backgrounds, presentation slides
- **Size**: Large format, subtle presence
- **Color**: Single color with reduced opacity
- **Placement**: Off-center, non-interfering with content
### 2. Print Newspaper/Magazine
- **Design**: High contrast, simplified details
- **Color**: Black only for newspaper, spot color for magazines
- **Size**: Minimum legible size for publication standards
- **Format**: Vector format with outlined fonts
### 3. Embroidery Specifications
- **Design**: Simplified orchestration symbol
- **Stitch Count**: Optimized for production efficiency
- **Size Range**: 0.75" to 4" width
- **Colors**: Maximum 3 thread colors
- **Background**: None (direct on fabric)
### 4. Engraving/Etching
- **Design**: Line art version of orchestration symbol
- **Detail Level**: Simplified for engraving depth limitations
- **Applications**: Awards, plaques, metal products
- **File Format**: Vector outlines, no fills
## Digital-Specific Variations
### 1. Animated Logo (Digital Only)
- **Animation**: Subtle orchestration symbol rotation or pulse
- **Duration**: 2-3 seconds, smooth loop
- **Usage**: Website loading, video intros
- **Format**: SVG animation, GIF fallback
- **File Size**: Optimized for web performance
### 2. Social Media Profile Variations
#### LinkedIn Profile
- **Size**: 300x300px minimum
- **Format**: PNG with transparent background
- **Version**: Icon-only with high contrast
#### Twitter/X Profile
- **Size**: 400x400px recommended
- **Format**: PNG or JPG
- **Version**: Icon-only, optimized for small display
#### Facebook Profile
- **Size**: 180x180px minimum
- **Format**: PNG recommended
- **Version**: Icon-only or simplified horizontal
#### Instagram Profile
- **Size**: 320x320px minimum
- **Format**: PNG recommended
- **Version**: Icon-only with brand colors
### 3. Email Signature Specifications
- **Size**: 120px width maximum
- **Format**: PNG (Retina 2x resolution)
- **Version**: Horizontal layout preferred
- **Linking**: Clickable link to website homepage
- **Alt Text**: "CHORUS Services - Distributed AI Orchestration"
## Technical Implementation Specifications
### SVG Code Structure
```svg
<svg viewBox="0 0 240 60" xmlns="http://www.w3.org/2000/svg" aria-labelledby="chorus-logo-title">
<title id="chorus-logo-title">CHORUS Services Logo</title>
<!-- Orchestration Icon -->
<g id="orchestration-icon" fill="#F5F5DC">
<!-- Icon paths here -->
</g>
<!-- Brand Typography -->
<g id="brand-text">
<text x="80" y="35" font-family="-apple-system, SF Pro Display" font-weight="700" font-size="24" fill="#F5F5DC">CHORUS</text>
<text x="80" y="50" font-family="-apple-system, SF Pro Text" font-weight="400" font-size="10" fill="#C0C0C0">Services</text>
</g>
</svg>
```
### CSS Implementation
```css
.chorus-logo {
display: inline-block;
max-width: 100%;
height: auto;
}
.chorus-logo--horizontal {
aspect-ratio: 4/1;
min-width: 120px;
}
.chorus-logo--stacked {
aspect-ratio: 1/1.2;
min-width: 80px;
}
.chorus-logo--icon-only {
aspect-ratio: 1/1;
min-width: 32px;
}
/* Responsive sizing */
@media (max-width: 768px) {
.chorus-logo--horizontal {
min-width: 100px;
}
}
```
### File Naming Convention
```
chorus-logo-horizontal-color.svg
chorus-logo-horizontal-reversed.svg
chorus-logo-stacked-color.png
chorus-logo-icon-only-white.svg
chorus-logo-monochrome-black.pdf
```
## Quality Assurance Checklist
### Before Production
- [ ] Logo meets minimum size requirements for intended application
- [ ] Color contrast tested for accessibility compliance (WCAG 2.1 AA)
- [ ] File format appropriate for intended use (vector vs. raster)
- [ ] Resolution sufficient for intended output (72 DPI web, 300 DPI print)
- [ ] Colors match brand specifications exactly
- [ ] Typography rendering correctly at all sizes
- [ ] Clear space maintained around logo
- [ ] Alternative text or descriptions provided for accessibility
### After Production
- [ ] Logo displays correctly across different devices and browsers
- [ ] Print test completed for physical applications
- [ ] File sizes optimized for web performance
- [ ] Backup formats available for compatibility
- [ ] Usage rights and approvals documented
- [ ] Brand guidelines compliance verified
## Approval Process
### Internal Review
1. **Brand Manager**: Visual consistency and brand compliance
2. **Design Lead**: Technical quality and implementation feasibility
3. **Marketing Director**: Strategic alignment and marketing effectiveness
4. **Legal Review**: Trademark compliance and usage rights
### External Applications
1. **Partner Usage**: Requires brand license agreement and approval
2. **Media Usage**: Provide official logo package with usage guidelines
3. **Vendor Applications**: Review and approve before production
4. **International Usage**: Cultural sensitivity review when applicable
## Logo Package Contents
### Standard Logo Package
- Horizontal color version (SVG, PNG 2x, PDF)
- Horizontal reversed version (SVG, PNG 2x, PDF)
- Stacked color version (SVG, PNG 2x)
- Icon-only versions (SVG, PNG 2x, ICO)
- Monochrome versions (SVG, PNG, PDF)
- Usage guidelines summary (PDF)
### Extended Logo Package
- All standard package contents
- Animated versions (SVG, GIF)
- Social media optimized versions
- Print-specific versions (high-resolution)
- Component integration examples
- Brand color swatches (ASE, ACO, CSS)
- Typography files and licenses
This comprehensive logo variation system ensures CHORUS Services maintains consistent, professional brand presentation across every possible application while providing the flexibility needed for diverse marketing and communication contexts.