chorus-services/brand-assets

CHORUS Services Brand Assets

This directory contains the complete visual identity system for CHORUS Services, providing everything needed to maintain consistent, professional brand presentation across all applications and audiences.

📁 Directory Structure

brand-assets/
├── 📋 README.md                           # This overview file
├── 📘 CHORUS-BRAND-GUIDE.md              # Complete brand guide
├── 🎨 colors/
│   └── chorus-color-system.md            # Color palette specifications
├── 🖼️ logos/
│   ├── chorus-logo-concept.md            # Primary logo design concept
│   ├── component-logo-system.md          # Component brand integration
│   └── logo-variations-specifications.md # All logo variations
├── 📝 typography/
│   └── chorus-typography-system.md       # Complete typography system
├── 📋 guidelines/
│   └── brand-usage-guidelines.md         # Usage standards and rules
├── 🖼️ mockups/
│   └── website-mockup-concept.md         # Implementation examples
└── 📄 templates/
    └── [Future templates will be added here]

🎯 Quick Start Guide

For Designers

1. Start with: CHORUS-BRAND-GUIDE.md for complete overview
2. Logo Usage: logos/chorus-logo-concept.md for primary logo specifications
3. Color System: colors/chorus-color-system.md for color palette
4. Typography: typography/chorus-typography-system.md for font system

For Developers

1. Implementation Guide: CHORUS-BRAND-GUIDE.md (Implementation Examples section)
2. Color Variables: colors/chorus-color-system.md (CSS Custom Properties)
3. Typography CSS: typography/chorus-typography-system.md (Utility Classes)
4. Logo Integration: logos/logo-variations-specifications.md (SVG & CSS)

For Marketing Teams

1. Usage Guidelines: guidelines/brand-usage-guidelines.md
2. Component Branding: logos/component-logo-system.md
3. Mockup Examples: mockups/website-mockup-concept.md
4. Brand Voice: guidelines/brand-usage-guidelines.md (Content Guidelines)

🎨 Brand System Overview

Core Identity

• Brand Promise: Enterprise-ready distributed AI orchestration without hallucinations
• Visual Metaphor: Musical orchestration meets distributed technology
• Design Philosophy: Sophisticated simplicity with global accessibility
• Target Audience: Enterprise technical decision-makers and AI research leaders

Primary Elements

Logo System

• Primary Logo: Orchestration symbol + CHORUS Services wordmark
• Configurations: Horizontal, stacked, icon-only versions
• Modular System: Integrates with component logos (WHOOSH, BZZZ, SLURP, COOEE)

Color Palette

• Core Colors: Carbon Black, Natural Paper, Walnut Brown, Brushed Aluminum
• System Colors: Orchestration Blue, Harmony Green, Resonance Amber, Alert Coral
• Dual Mode: Optimized for both dark digital themes and light print materials

Typography

• Primary: SF Pro Display/Text (Apple system fonts)
• Fallback: Cross-platform system font stack with Inter backup
• Scale: Responsive typography system with fluid scaling
• Accessibility: WCAG 2.1 AA compliant contrast ratios

📐 Technical Specifications

Logo Minimum Sizes

• Horizontal Layout: 120px width (digital), 1.5" width (print)
• Stacked Layout: 80px width (digital), 1" width (print)
• Icon Only: 16px (favicon) to 512px (high-resolution)

Color Values (Primary)

--color-carbon-black: #000000;
--color-natural-paper: #F5F5DC;
--color-orchestration-blue: #007AFF;
--color-walnut-brown: #8B4513;
--color-brushed-aluminum: #C0C0C0;

Typography Scale

--text-hero: clamp(48px, 8vw, 84px);      /* SF Pro Display Heavy */
--text-display-1: clamp(32px, 5vw, 48px); /* SF Pro Display Bold */
--text-body: 16px;                         /* SF Pro Text Regular */
--text-small: 14px;                        /* SF Pro Text Regular */

🛡️ Brand Protection

Approved Usage

• ✅ Marketing materials by authorized CHORUS Services team
• ✅ Partner materials with proper brand license and approval
• ✅ Media coverage with appropriate brand credit and context
• ✅ Educational content referencing CHORUS Services capabilities

Prohibited Usage

• ❌ Competitor materials or comparative advertising without permission
• ❌ Modified logos, colors, or typography outside brand specifications
• ❌ Inappropriate contexts that could damage brand reputation
• ❌ Commercial usage without proper licensing agreements

Quality Standards

• All applications must meet WCAG 2.1 AA accessibility requirements
• Print applications require brand team approval before production
• Digital applications should follow responsive design principles
• International applications may require cultural sensitivity review

📞 Brand Contact Information

Asset Requests

• Brand Assets: assets@chorus.services
• Usage Questions: marketing@chorus.services
• Partnership Inquiries: partnerships@chorus.services

Approval Process

1. Internal Review: Brand Manager → Design Lead → Marketing Director
2. External Applications: Brand license agreement required
3. Media Kits: Available upon request with usage guidelines
4. Partner Materials: Review and approval process with compliance check

🔄 Version Control

Current Status

• Brand Guide Version: 1.0
• Last Updated: 2025-08-01
• Next Review: Quarterly (2025-11-01)
• Maintained By: CHORUS Services Brand Team

Change Log

• v1.0 (2025-08-01): Initial comprehensive brand system creation
  • Complete logo system with modular component integration
  • Comprehensive color palette with dark/light mode specifications
  • Typography system with responsive scaling
  • Usage guidelines and implementation examples

Future Enhancements

• Actual logo files (SVG, PNG, PDF formats)
• Component-specific asset packages
• Presentation templates (PowerPoint, Keynote, Google Slides)
• Social media template packages
• Brand photography guidelines and style
• Motion graphics and animation specifications
• Merchandise and promotional item guidelines

📚 Related Documentation

Project Documentation

• ../../README.md: Main project overview
• ../../DESIGN.md: Technical design implementation
• ../../UX_DESIGN_STRATEGY.md: User experience strategy

Technical Integration

• ../../modules/whoosh/frontend/: Frontend implementation
• ../../website/: Marketing website implementation
• ../../docker-compose.yml: Service configuration

💡 Implementation Tips

For Web Development

• Use CSS custom properties for consistent color application
• Implement responsive typography with clamp() functions
• Load fonts with font-display: swap for performance
• Maintain proper contrast ratios for accessibility compliance

For Print Design

• Use vector formats (SVG, PDF) for scalable quality
• Test color reproduction on intended paper stocks
• Maintain minimum size requirements for legibility
• Consider ink coverage for large solid color areas

For Social Media

• Use platform-optimized logo variations
• Maintain brand voice consistency across platforms
• Follow platform-specific size and format requirements
• Use approved hashtags: #CHORUSServices #DistributedAI #EnterpriseAI

🎵 Brand Philosophy

"Individual components make music, but CHORUS Services creates symphony."

The CHORUS Services brand represents the sophisticated orchestration of distributed AI agents, combining enterprise reliability with approachable innovation. Every brand touchpoint should reinforce our commitment to eliminating context loss, reducing hallucinations, and enabling scalable multi-agent collaboration for global enterprise clients.

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For questions, asset requests, or brand guidance, contact the CHORUS Services brand team.