2e1bb2e55e
- Extensive updates to system configuration and deployment - Enhanced documentation and architecture improvements - Updated dependencies and build configurations - Improved service integrations and workflows 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude <noreply@anthropic.com>
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Social Media – Language and Tone
Purpose
This section defines how the brand communicates on social media platforms to maintain consistency, professionalism, and engagement while reflecting brand personality.
Key Principles
- Authenticity: Be genuine and human; avoid corporate jargon.
- Clarity: Keep messages simple, scannable, and accessible.
- Engagement: Encourage conversation, not just broadcasting.
- Respect: Treat all users with dignity; avoid sarcasm or hostility.
Language Guidelines
- Use plain language that is easy to understand.
- Maintain a friendly and approachable tone while remaining professional.
- Use contractions where natural (e.g., "we’re" instead of "we are").
- Avoid slang, memes, or trends that do not align with brand values.
- Use inclusive language (e.g., “everyone” instead of “guys”).
Tone by Context
- Announcements: Clear, direct, factual.
- Customer Engagement: Friendly, supportive, and solution-focused.
- Celebrations/Milestones: Upbeat, appreciative, community-centered.
- Crisis/Issues: Calm, measured, empathetic, and factual.
Platform Nuances
- Twitter/X: Concise updates, timely responses, hashtags where relevant.
- LinkedIn: Professional updates, industry insights, thought leadership.
- Instagram: Visual-first storytelling with concise, supportive captions.
- Facebook: Balanced mix of announcements, community posts, and event sharing.
- TikTok (if used): Authentic, creative, but aligned with brand voice.
Response Guidelines
- Respond to comments and messages within 24 hours when possible.
- Acknowledge criticism respectfully; do not delete unless offensive or abusive.
- Use escalation protocols for customer complaints or sensitive issues.
Do / Don’t Examples
- Do: “Thanks for your feedback—we’re looking into it and will update soon.”
- Don’t: “Calm down, that’s not our problem.”
Accessibility
- Always add alt text for images.
- Use CamelCase for hashtags (#ThisIsAnExample).
- Avoid using only emojis or GIFs to convey meaning.
Measurement & Maintenance
- Track engagement metrics: reach, shares, sentiment, response time.
- Review tone and engagement quarterly to ensure alignment.
- Refresh guidelines annually or after major platform changes.