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- Extensive updates to system configuration and deployment - Enhanced documentation and architecture improvements - Updated dependencies and build configurations - Improved service integrations and workflows 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude <noreply@anthropic.com>
2.8 KiB
2.8 KiB
A media pack (or press kit) is a curated collection of materials that gives journalists, partners, or potential collaborators all the essential information about your brand, product, or project in one place. Since you’re an indie game developer and creative, I’ll focus it toward that, but this can apply broadly. Here’s a structured breakdown of what to include:
1. Cover / Intro
- Logo and tagline.
- High-quality hero image or screenshot.
- Short, punchy introduction to the brand or project (1–2 sentences).
- Optional QR code or link to your website or landing page.
2. About / Background
-
Company or team overview.
- Who you are (founders, team members, roles).
- Mission, vision, and values.
- Key achievements (awards, notable releases, partnerships).
-
Project/game overview.
- Genre, style, unique selling points.
- Current stage (in development, beta, released).
3. Key Media Assets
- High-resolution logo (various formats: PNG, SVG, etc.).
- Game screenshots (varied angles, UI, action shots).
- Concept art, character renders, environment shots.
- GIFs or short gameplay clips (if possible).
- Trailers or promo videos (hosted on YouTube/Vimeo with download links).
4. Fact Sheet / Quick Stats
- Release date or launch timeline.
- Platforms (PC, console, iOS, Android, etc.).
- Pricing / monetization model.
- Download stats or early access numbers (if relevant).
- Social media links and follower counts.
- Press contact details (email, phone, PR contact).
5. Features / Selling Points
- Core gameplay mechanics.
- Unique features or innovations (voice-controlled mechanics, procedural generation, VR support, etc.).
- Art style and aesthetics.
- Any noteworthy technology used (engine, AI, shaders, etc.).
6. Quotes / Testimonials
- Developer quotes: insight into inspiration or creative process.
- Press quotes (if you’ve been covered).
- Player or community quotes (if beta-tested).
7. Press / Recognition
- Previous coverage links or PDF clippings.
- Awards or nominations.
- Notable partnerships or collaborations.
8. Contact Information
- PR or press contact email.
- Social media handles.
- Website / landing page.
- Optional: mailing address (if you send physical swag or demos).
Optional Extras
- Downloadable demo or beta keys.
- Fact sheets for specific aspects of the project.
- Brand guidelines (colors, fonts, logo usage).
- Press release template for easy publication.
Tips:
- Keep it concise and visually clean; journalists often skim.
- Provide assets in high-resolution but optimize file sizes for downloads.
- Make a PDF version and a web version for accessibility.
- Include a “latest updates” section that you can refresh over time.