Major update to chorus.services platform

- Extensive updates to system configuration and deployment
- Enhanced documentation and architecture improvements
- Updated dependencies and build configurations
- Improved service integrations and workflows

🤖 Generated with [Claude Code](https://claude.ai/code)

Co-Authored-By: Claude <noreply@anthropic.com>

brand-assets/policy/language-and-tone.md

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+# Social Media – Language and Tone
+
+## Purpose
+This section defines how the brand communicates on social media platforms to maintain consistency, professionalism, and engagement while reflecting brand personality.
+
+## Key Principles
+- **Authenticity:** Be genuine and human; avoid corporate jargon.  
+- **Clarity:** Keep messages simple, scannable, and accessible.  
+- **Engagement:** Encourage conversation, not just broadcasting.  
+- **Respect:** Treat all users with dignity; avoid sarcasm or hostility.  
+
+## Language Guidelines
+- Use **plain language** that is easy to understand.  
+- Maintain a **friendly and approachable tone** while remaining professional.  
+- Use contractions where natural (e.g., "we’re" instead of "we are").  
+- Avoid slang, memes, or trends that do not align with brand values.  
+- Use inclusive language (e.g., “everyone” instead of “guys”).  
+
+## Tone by Context
+- **Announcements:** Clear, direct, factual.  
+- **Customer Engagement:** Friendly, supportive, and solution-focused.  
+- **Celebrations/Milestones:** Upbeat, appreciative, community-centered.  
+- **Crisis/Issues:** Calm, measured, empathetic, and factual.  
+
+## Platform Nuances
+- **Twitter/X:** Concise updates, timely responses, hashtags where relevant.  
+- **LinkedIn:** Professional updates, industry insights, thought leadership.  
+- **Instagram:** Visual-first storytelling with concise, supportive captions.  
+- **Facebook:** Balanced mix of announcements, community posts, and event sharing.  
+- **TikTok (if used):** Authentic, creative, but aligned with brand voice.  
+
+## Response Guidelines
+- Respond to comments and messages **within 24 hours** when possible.  
+- Acknowledge criticism respectfully; do not delete unless offensive or abusive.  
+- Use escalation protocols for **customer complaints or sensitive issues**.  
+
+## Do / Don’t Examples
+- **Do:** “Thanks for your feedback—we’re looking into it and will update soon.”  
+- **Don’t:** “Calm down, that’s not our problem.”  
+
+## Accessibility
+- Always add **alt text** for images.  
+- Use **CamelCase** for hashtags (#ThisIsAnExample).  
+- Avoid using only emojis or GIFs to convey meaning.  
+
+## Measurement & Maintenance
+- Track engagement metrics: reach, shares, sentiment, response time.  
+- Review tone and engagement **quarterly** to ensure alignment.  
+- Refresh guidelines **annually** or after major platform changes.  

brand-assets/policy/language-support.md

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+# Communication – Language Support
+
+## Purpose
+This section defines how the brand communicates across different languages, regions, and cultural contexts. It ensures clarity, inclusivity, and consistency in messaging.
+
+## Primary Language
+- **Default Language:** English (AU/UK spelling conventions unless otherwise specified).
+- **Secondary Languages:** [List here: e.g., Spanish, Mandarin, etc.]
+- **Dialect & Localization:** Adapt content to local idioms, spelling, and cultural context where appropriate.
+
+## Translation Guidelines
+- Use **professional human translators** for key brand materials (marketing, website, press releases).
+- Use **machine-assisted translation** only for internal communication or rapid drafts, followed by human review.
+- Maintain a **brand glossary** for consistent translation of product names, technical terms, and slogans.
+
+## Accessibility
+- Support **plain language** versions for audiences with varying literacy levels.
+- Provide **alt text translations** for images, video subtitles, and transcripts.
+- Ensure compliance with **WCAG standards** when multilingual text appears in digital media.
+
+## Typography & Character Sets
+- Use fonts with **full multilingual support** (including diacritics, non-Latin scripts, right-to-left languages).
+- For web, prefer system-friendly or variable fonts that handle multiple scripts consistently.
+
+## Tone & Voice Across Languages
+- **Consistency:** Retain brand personality regardless of language.
+- **Adaptation:** Allow for cultural nuance without altering the core brand message.
+- Avoid idioms, slang, or humor that may not translate well.
+
+## Examples
+- **Correct:** Localizing date formats, currency symbols, and measurement units per region.
+- **Incorrect:** Translating brand/product names unless a localized version is approved.
+
+## Maintenance
+- Maintain a **translation memory** for re-use across campaigns.
+- Regularly audit translated content for accuracy and tone.

brand-assets/policy/public-relations.md

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+# Communication – Public Relations
+
+## Purpose
+This section defines standards for how the brand engages with media, stakeholders, and the public. It ensures messaging is consistent, professional, and aligned with brand values.
+
+## Key Principles
+- **Transparency:** Be honest and accurate in all communications.  
+- **Consistency:** Align with brand voice and visual identity.  
+- **Timeliness:** Respond promptly to media inquiries and public concerns.  
+- **Respect:** Treat all stakeholders with fairness and professionalism.  
+
+## Media Relations
+- Maintain an updated **press kit** (logo files, brand guidelines, fact sheet, boilerplate copy, media contact details).  
+- All media inquiries should be routed through **designated spokespersons**.  
+- Provide journalists with **clear, quotable statements** free of jargon.  
+- Never disclose confidential or speculative information.  
+
+## Press Releases
+- Use a **standard template** (headline, subhead, date, location, body, boilerplate, media contact).  
+- Keep language factual, concise, and free of unnecessary marketing hype.  
+- Include **approved quotes** from leadership or subject-matter experts.  
+- Provide links to supporting resources (website, media library, fact sheets).  
+
+## Crisis Communication
+- Maintain a **crisis response plan** with defined escalation paths.  
+- All crisis messaging must be pre-approved by senior leadership and/or legal counsel.  
+- Use a **single source of truth** for official statements.  
+- Monitor and respond across all relevant channels (press, social media, website).  
+
+## Public Statements
+- Ensure alignment with **company mission and values**.  
+- Avoid making political, cultural, or social statements without leadership approval.  
+- Prepare **Q&A briefing notes** for spokespersons before interviews or public appearances.  
+
+## Monitoring & Measurement
+- Track media mentions and sentiment using monitoring tools.  
+- Maintain a **media log** of outreach and coverage.  
+- Conduct post-mortems after major PR events or crises to identify improvements.  
+
+## Examples
+- **Correct:** "Our product launch will be on [date]. Please find our press release attached."  
+- **Incorrect:** "We can’t confirm, but rumor has it our product will ship soon."  
+
+## Maintenance
+- Update press kits and fact sheets **quarterly**.  
+- Refresh spokesperson training **annually**.  
+- Review PR playbook after any significant campaign or incident.