chorus-services/brand-assets/policy/language-support.md

Communication – Language Support

Purpose

This section defines how the brand communicates across different languages, regions, and cultural contexts. It ensures clarity, inclusivity, and consistency in messaging.

Primary Language

• Default Language: English (AU/UK spelling conventions unless otherwise specified).
• Secondary Languages: [List here: e.g., Spanish, Mandarin, etc.]
• Dialect & Localization: Adapt content to local idioms, spelling, and cultural context where appropriate.

Translation Guidelines

• Use professional human translators for key brand materials (marketing, website, press releases).
• Use machine-assisted translation only for internal communication or rapid drafts, followed by human review.
• Maintain a brand glossary for consistent translation of product names, technical terms, and slogans.

Accessibility

• Support plain language versions for audiences with varying literacy levels.
• Provide alt text translations for images, video subtitles, and transcripts.
• Ensure compliance with WCAG standards when multilingual text appears in digital media.

Typography & Character Sets

• Use fonts with full multilingual support (including diacritics, non-Latin scripts, right-to-left languages).
• For web, prefer system-friendly or variable fonts that handle multiple scripts consistently.

Tone & Voice Across Languages

• Consistency: Retain brand personality regardless of language.
• Adaptation: Allow for cultural nuance without altering the core brand message.
• Avoid idioms, slang, or humor that may not translate well.

Examples

• Correct: Localizing date formats, currency symbols, and measurement units per region.
• Incorrect: Translating brand/product names unless a localized version is approved.

Maintenance

• Maintain a translation memory for re-use across campaigns.
• Regularly audit translated content for accuracy and tone.