chorus-services/brand-assets/policy/public-relations.md

Communication – Public Relations

Purpose

This section defines standards for how the brand engages with media, stakeholders, and the public. It ensures messaging is consistent, professional, and aligned with brand values.

Key Principles

• Transparency: Be honest and accurate in all communications.
• Consistency: Align with brand voice and visual identity.
• Timeliness: Respond promptly to media inquiries and public concerns.
• Respect: Treat all stakeholders with fairness and professionalism.

Media Relations

• Maintain an updated press kit (logo files, brand guidelines, fact sheet, boilerplate copy, media contact details).
• All media inquiries should be routed through designated spokespersons.
• Provide journalists with clear, quotable statements free of jargon.
• Never disclose confidential or speculative information.

Press Releases

• Use a standard template (headline, subhead, date, location, body, boilerplate, media contact).
• Keep language factual, concise, and free of unnecessary marketing hype.
• Include approved quotes from leadership or subject-matter experts.
• Provide links to supporting resources (website, media library, fact sheets).

Crisis Communication

• Maintain a crisis response plan with defined escalation paths.
• All crisis messaging must be pre-approved by senior leadership and/or legal counsel.
• Use a single source of truth for official statements.
• Monitor and respond across all relevant channels (press, social media, website).

Public Statements

• Ensure alignment with company mission and values.
• Avoid making political, cultural, or social statements without leadership approval.
• Prepare Q&A briefing notes for spokespersons before interviews or public appearances.

Monitoring & Measurement

• Track media mentions and sentiment using monitoring tools.
• Maintain a media log of outreach and coverage.
• Conduct post-mortems after major PR events or crises to identify improvements.

Examples

• Correct: "Our product launch will be on [date]. Please find our press release attached."
• Incorrect: "We can’t confirm, but rumor has it our product will ship soon."

Maintenance

• Update press kits and fact sheets quarterly.
• Refresh spokesperson training annually.
• Review PR playbook after any significant campaign or incident.