2e1bb2e55e
- Extensive updates to system configuration and deployment - Enhanced documentation and architecture improvements - Updated dependencies and build configurations - Improved service integrations and workflows 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude <noreply@anthropic.com>
48 lines
2.4 KiB
Markdown
48 lines
2.4 KiB
Markdown
# Communication – Public Relations
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## Purpose
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This section defines standards for how the brand engages with media, stakeholders, and the public. It ensures messaging is consistent, professional, and aligned with brand values.
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## Key Principles
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- **Transparency:** Be honest and accurate in all communications.
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- **Consistency:** Align with brand voice and visual identity.
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- **Timeliness:** Respond promptly to media inquiries and public concerns.
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- **Respect:** Treat all stakeholders with fairness and professionalism.
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## Media Relations
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- Maintain an updated **press kit** (logo files, brand guidelines, fact sheet, boilerplate copy, media contact details).
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- All media inquiries should be routed through **designated spokespersons**.
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- Provide journalists with **clear, quotable statements** free of jargon.
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- Never disclose confidential or speculative information.
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## Press Releases
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- Use a **standard template** (headline, subhead, date, location, body, boilerplate, media contact).
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- Keep language factual, concise, and free of unnecessary marketing hype.
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- Include **approved quotes** from leadership or subject-matter experts.
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- Provide links to supporting resources (website, media library, fact sheets).
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## Crisis Communication
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- Maintain a **crisis response plan** with defined escalation paths.
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- All crisis messaging must be pre-approved by senior leadership and/or legal counsel.
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- Use a **single source of truth** for official statements.
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- Monitor and respond across all relevant channels (press, social media, website).
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## Public Statements
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- Ensure alignment with **company mission and values**.
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- Avoid making political, cultural, or social statements without leadership approval.
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- Prepare **Q&A briefing notes** for spokespersons before interviews or public appearances.
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## Monitoring & Measurement
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- Track media mentions and sentiment using monitoring tools.
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- Maintain a **media log** of outreach and coverage.
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- Conduct post-mortems after major PR events or crises to identify improvements.
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## Examples
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- **Correct:** "Our product launch will be on [date]. Please find our press release attached."
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- **Incorrect:** "We can’t confirm, but rumor has it our product will ship soon."
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## Maintenance
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- Update press kits and fact sheets **quarterly**.
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- Refresh spokesperson training **annually**.
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- Review PR playbook after any significant campaign or incident.
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